The Friday 56 is hosted at Freda's Voice.
Check out the links for the rules and for the posts of the participants each week. Participants don't select their favorite, coolest, or most intellectual books, they just use the one they are currently reading. This is the book I'm reading right now:

Book Beginnings:
The king stood in a pool of blue light, unmoored. This was act 4 of King Lear, a winter night at the Elgin Theatre in Toronto.Friday 56:
"There's a prophet," Kirsten said. "There are grave markers with their names of them. The midwife said I should quit asking questions and we should leave quickly."Comments: the opening line occurs before the catastrophic event that kills nearly 99% of mankind. The quote from page 56 is made by a character in a traveling theater troupe after the apocalypse. I just finished the book today and it certainly and frighteningly seems like it could be possible...the end of the world as we know it. But no matter what we still have a need for the arts.